Start a blog is easy right? Technically it is very easy to install a blog with WordPress or Blogger, but not so easy to make your blog successful. If you want your blog stand out and be a reference within your industry, you need to have in mind the following recommendations:
Step 1: Do not throw until the blog is properly configured
Although tempting, do not throw your blog until you have the basics in place:
About: It is very important to have a page where you explain who you are, any relevant information and the motivation for the blog you write.
Contact: Provides a way that readers can contact you.
Design: Although not a unique and tailor-made, at least use a free template to improve the design aspect that comes by default. Free wordpress themes gallery.
Feedburner: Use Feedburner to analyze how many people are subscribing to your blog by RSS.
Google Analytics: Install Google Analytics to track blog traffic
Step 2: Choose a theme and keep
Although it is your blog, and you can write about anything you want, it is best to choose a specific topic, and keep in time. It's easier than a blog becomes popular if it focused on a single topic.
Step 3: Be Consistent
Rate the amount of things you can talk and the time you have to devote to the blog and set the frequency with which you write. If you are unsure, start writing a post a month, and from there, if you have more time begins to increase the frequency of your posts. One of the ways to lose your audience is to be inconsistent.
Step 4: Respond to all comments
Now that your blog already has a few days you should start seeing the first comments. My advice is to respond to all comments you receive. This will help you create a loyal audience to your blog.
Step 5: Be Original
Do not write only about the latest news occurring in your market or things you've seen on other blogs, and if you do, be sure to give your personal opinion clearly. People read your blog because you write your right? Then give them what they like and have your say on the different themes that you try.
Day 6: Do not be afraid to "get into puddles"
Many bloggers are afraid to put their true opinions on certain issues, especially when negative opinions. Do not be like most people, and not be afraid to "get into some puddles" from time to time. Also remember that the dispute or controversy is one of the best ways to reach audiences. As with most things, you should not abuse them, and write meaningless posts controversial, since it can turn against you.
Step 7: Differentiate
As for everything else, you will have competitors. If you want your blog readers choose instead of the other, be sure to differentiate yourself somehow, and do something that is unique compared to other blogs.
For example, I write about entrepreneurship and marketing, and am trying to differentiate myself by offering very specific advice and practical can be done instantly, and get results. That is, not just saying that things can be done, but how to do them.
Step 8: Make your readers survey
Now that you have a small audience, use it to ask them directly what kind of content they like best, and whats they want to read. The best way to get content to your audience is to ask directly what they want to read. To make inquiries you can use the following services or Surveymonkey.com Survey.io.
Step 9: Turn up your blog with Social Networks
The major sources of traffic to my blog after Google are Twitter and Facebook. Share your content on social networks, especially if a particular niche, is a way to attract readers who like to also comment.
Step 10: Make Networking with other bloggers
A great way to increase traffic to your blog is asking other bloggers to talk about your blog. This does not mean you send a mass email to 100 random blogger. Before you contact them directly to ask them a mention in the blog, it is good to let them participate and several comments on several of his posts, so that they know in advance before they contact them.
Step 11: Analyze your statistics
Use your stats from Google Analytics and Feedburner to know which posts have more traffic, so you know what really matters to your readers, and thus write more such items.
Step 12: Join the conversation
Another way to get traffic is to attract readers and commenting on other blogs that deal with your own theme, so that a percentage of people who read these posts visit yours by clicking on your link. This may take a long time, so it is recommended that you do in the most popular blogs.
Step 13: Optimize your blog for search engines (SEO)
A high ranking on Google is the best way to drive traffic to your blog. If you are using wordpress as a platform for your blog, this article will help you optimize your blog for search engines face.
Step 14: Write a series of articles
Write a series of articles that have 3 parts is not easy, but worth it because you'll get to encourage readers to return to your blog so more frequently. For a new blog is important because although people like your content, tend not to return.
A real genius in this kind of posts is Problogger, who has come to write a series of posts in 31 days!
Step 15: Try different ways to monetize the blog
If your intent is to monetize your blog, you should not try from the beginning. When you have spent a few months and already have a hearing, is the best time to test comoAdsense systems, affiliate networks as Netfilia or Zanox, or directly contact companies interested in sponsoring your blog.
Step 16: It encourages your readers to comment
One of the best ways to get comments on your posts to ask a question at the end as what do you think about this? Do you have any questions about it? Or phrases like, "If you have suggestions leave a comment"
Gary Vaynerchuk cialis has taken this technique to the extreme in a post which has been said that if it receives 600 comments stop blogging, go crack!
Step 17: Appears in "Blogrolls"
You may have noticed that most blogs have a section called "blogroll" or recommended links. Just as you tried to contact other bloggers to write on your blog, some will try to include in their blogroll. You'll get direct traffic from the link and it will improve your search engine positioning.
Step 18: Be Personal
To establish a better relationship with your readers is not only necessary to write a good page "About" or "about me", you should also write posts on which tell personal experiences, to help you further contact with your readers. One example is the post I wrote about one of my mistakes as an entrepreneur.
Step 19: Analyze internal searches
Using services like Lijit, get to know exactly what they are looking for your readers in your search bar, which can also help you to know that you write posts or topics are most interested.
Step 20: Reduce the ratio of "rebound"
Once you have traffic coming to your blog every day, you can start working on reducing the "bounce rate" (number of people leaving your blog upon arrival). Some things you can do are:
• Add a widget that displays the most popular posts. This way visitors can quickly identify the most interesting blog articles.
• Enter a "tagline" to describe that is the blog for easy and quick to identify
• Add a brief description of the blog in the sidebar of the blog
Step 21: Use the email marketing
An online marketing technique that works wonders is email marketing. However, very few bloggers come to understand this. I recommend that from day 1, use your blog as a tool to create a list of subscribers to send additional content through email. It's another great way to have a better relationship with your readers, another way to generate traffic and above all, a perfect way for possible promotions of your products.
Step 22: Write guest posts on other blogs
Another way to increase your popularity is by writing guest posts on other blogs. Make a list of the most popular blogs in which you may be interested in writing a guest post and contact the authors, explaining that you would be interested to publish a guest post on what you write and how it can benefit their readers.
Step 23: Use the Cross-Linking
One of the ways to get more page views for each of your readers is to include links to old posts. You can do this in several ways:
• Add a widget that displays a list of related posts at the end of each post
• Walk links to other posts within the content of your articles
• Add a widget popular posts in the sidebar of the blog
The cross-linking is also good for improving your search engine positioning.
Paso24: Analyze is being said about your blog
You must be aware of what is being said about your blog in the network, using services comoGoogle Blog Search, Technorati or Twitter Search. This way you can monitor that allows you to thank the other bloggers their terms, and thus increase your list of followers, and establish relationships with other bloggers.
Step 25: Touch up the blog layout
Once you have clear objectives of the blog you make changes in design. Depending on whether your goal is to get a big list of emails, more subscribers to your rss, sell more advertising, you should optimize the design of your blog in one way or another.
As a last tip I would like to ask patience, because getting a popular blog is something that will take months, years, or maybe even never get it. Most importantly, you know it's an effort that will result in the medium and long term and that consistency and patience will be your best weapons.
Source http://www.estrategiasdemarketingonline.com/